In just two weeks, I undertook the exciting challenge of creating the brand identity, a task often considered risky in professional circles. However, it turned out to be an intense, enriching, and positive experience.

If crafting the brand image leads you to connect concepts that you probably hadn't considered before, understanding which elements should represent it and why becomes a great responsibility.

In an unexpected challenge, I found myself completely redesigning an app in Figma, despite lacking prior experience in UX/UI design. With a meticulous and exploratory approach, I immersed myself in the task, quickly learning key concepts and applying my creative skills. An exciting experience that allowed me to merge aesthetics with functionality.

As a Creative Director, I assumed responsibility for all design aspects. I collaborated closely with the Marketing team, crafting templates to simplify their tasks, devising publication strategies, and contributing to copywriting efforts to enrich our social media presence.

Beyond shaping our brand and image, our team has actively engaged in external initiatives including campaigns and events. Rooted in Japanese culture yet resonating on an international scale, these projects reflect our diverse and dynamic approach.